🎮 Xbox ROG Ally and Ally X Pricing Leak Ahead of Gamescom 2025 – Here’s Everything We Know

Blog post description.The excitement is building as Gamescom 2025 approaches, and it looks like Xbox’s latest handheld venture won’t stay under wraps much longer. Recent leaks have revealed the expected prices and pre-order dates for the highly anticipated Xbox ROG Ally and Ally X devices—giving fans a sneak peek ahead of Microsoft’s official Gamescom showcase

7/31/2025

The excitement is building as Gamescom 2025 approaches, and it looks like Xbox’s latest handheld venture won’t stay under wraps much longer. Recent leaks have revealed the expected prices and pre-order dates for the highly anticipated Xbox ROG Ally and Ally X devices—giving fans a sneak peek ahead of Microsoft’s official Gamescom showcase.

Let’s break down everything we know so far about these powerful portable consoles.

Leaked Prices: Xbox ROG Ally and Ally X

According to reliable tech insider Billbil-kun from Dealabs, the standard Xbox ROG Ally will retail for €599, while the premium ROG Ally X will carry a heftier €899 price tag. While the specs justify the bump in price, the Ally X’s cost has already stirred debate among gamers, with some calling it “the most expensive Xbox console yet.”

Pre-Orders Drop August 20, 2025

Mark your calendars: pre-orders are expected to go live on August 20, 2025, perfectly syncing with Microsoft’s Gamescom 2025 livestream, which airs from Cologne, Germany, at 3:00 PM CEST.

Fans attending Gamescom, which runs August 20–24, will also have the chance to test both handhelds in person. According to a post on the official Xbox Wire blog, Microsoft plans to showcase the devices on-site, offering hands-on previews alongside the reveal of pricing, pre-orders, and (hopefully) the final release date

Where Did the Leak Come From?

While billbil-kun’s report carries weight, this isn’t the first time pricing info surfaced. Earlier this month, Spanish gaming leaker @extas1s dropped the first hints about pricing on X (formerly Twitter). Not long after, a Spanish electronics retailer briefly published listings showing the same prices—though the page was quickly taken down.

Microsoft has yet to confirm an exact launch day, but previously hinted at a “Holiday 2025” release during their Xbox Games Showcase back in June.

What’s Inside the Handhelds?

Microsoft and Asus teamed up to deliver a high-performance gaming handheld packed with console-level features—powered by Windows 11 with Xbox integration.

Here’s how the two models stack up:

Xbox ROG Ally (Base Model – €599)

  • Processor: AMD Ryzen Z2 A

  • RAM: 16GB LPDDR5X-6400

  • Storage: 512GB SSD

  • Battery: 60Wh

Xbox ROG Ally X (Premium Model – €899)

  • Processor: AMD Ryzen AI Z2 Extreme

  • RAM: 24GB LPDDR5X-8000

  • Storage: 1TB SSD

  • Battery: 80Wh

Both models will come equipped with a 7-inch 1080p IPS display that supports a 120Hz refresh rate with VRR, making them ideal for fast-paced gaming. Players can expect support for Xbox Game Pass, Steam, Epic Games Store, and other third-party platforms.

🧐 Should You Be Excited?

If you’re a fan of handheld gaming, the Xbox ROG Ally series might be the perfect hybrid between a portable PC and a console. With top-tier specs, deep Xbox ecosystem integration, and native support for major platforms, it’s shaping up to be one of the most exciting launches of the year.

That said, the €899 price tag for the Ally X could be a tough sell for some—especially when compared to traditional consoles or gaming laptops in the same range.

📅 What’s Next?

All eyes are now on Gamescom 2025. Microsoft’s live event will likely confirm everything we’ve speculated so far—prices, pre-order availability, and an exact launch date.